A year or so ago, I tinkered with using squidoo to highlight my Dollar Philanthropy blog.
Squidoo page: http://www.squidoo.com/dollarphilanthropy
I liked it because I could put links to the nonprofits I liked best and also pull my blog feed into the Lens. That made it easy to keep the content fresh-- as long as I keep my blog current. (lately I've been bad at it).
Recently, I revisited and made another lens for Awesome Animal Nonprofits. I was delighted to see that Squidoo has really added a bunch of bells and whistles that make it a really cool tool. I then created another account just to put up stuff that I found personally interesting --- that really had nothing to do with running a small business, nonprofit or healthcare (I know... boy those are strange bedfellows).
I started with a Lens on the town I live in http://www.squidoo.com/Smyrna-Georgia and for some reason I'm making about one a week on other topics. That got me to thinking that it would be a great marketing tool for a number of industries. It would be a great way to highlight seasonal retail items that a shop carrys. It would be a great way to highlight an artist's community. It really has so many uses.
For SEO purposes, it is an easy way to increase the number of links to your site. Additionally, the comment and polling tools gives businesses a way to interact with their customers without having to start an integrate a blog in their website.
So... drop on by Squidoo and see if it is a good tool for your business.
