One tenet of search engine optimization is that a site's rankings are influenced greatly by the number of sites that link to it. Seems easy enough, right?
Well, unfortunately many are duped by unscrupulous "SEO Gurus" that use spam postings on blogs and sham sites to drive up the number of links to a site. This tactic certainly works, but I would advise against it. Afterall, your company's good reputation is the hardest thing to achieve and also the easiest thing to lose. All it takes is for a link to your company or its logo to be placed next to an advertisement for a porn site and you are "screwed" (all puns intended).
If you are a do-it-yourself kind of person, there are a few places where it is worth the time to list your site. Here they are:
The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. Listing your business is free and easy (link on upper left-hand side of each page). Many of the search engines routinely cruise DMOZ for new sites that have been added. The downside of the human-editing process is that your listing will not appear immediately. You will need to give it a few days to a few weeks to appear. But geez... its free and you can list in multiple area if appropriate for your business.
As a subsidary or Cox Enterprises, Kudzu.com is a great platform and well advertised in the local markets it covers. Kudzu has both free and paid services. The free service includes a basic listing and allows customers to leave reviews, which are becoming more and more important in the marketplace. If you want to optimize your rankings within Kudzu and add photos and videos of your work, the $75/month package is within some small businesses advertising budget.
This is a relatively new business listing site that adds a social networking spin to things. I like that they clearly post their code of conduct for their network participants additionally their FAQs provide a clear explanation of what to do when the code of conduct is violated.
This is a specialized listing site that focuses on companies that donate at least 8% of their gross revenues to charity. I realize that not everyone can use this site, but I love the idea and thought it worth including. With Cause-related marketing and the desire of consumers/customers to buy and do good growing in popularity, this free listing service makes a lot of sense.
Photo by Afferent Rapture
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Posted by: Viola Davis | September 07, 2011 at 03:42 AM