Tips for Starting a Company Blog

I've recently been looking up tips for starting a company blog.  I know what I think but I wanted to see what others think too and are there some major take aways.  I ran back across a "classic" post on Mack Collier's  The Viral Garden  blog.  It was posted a while ago  11/28/2006.  It discusses things to consider before starting a company blog. It is actually a summary of a 10 step article he had written for Marketingprofs.com (paid subscription required).

He emphasizes the following:

1. Understand up-front that a blog is a LONG-TERM investment.
2. Write the blog from the READER’S point of view.
3. Have a comment policy in place before you start blogging.

If you have to narrow things down to just three tips --- these certainly are the most important. One tip that I would add---- search out and read blogs in your area of expertise before starting a blog.

I think this is excellent advice for anyone considering starting a blog— not just company blogs. These actually have been lessons I’ve learned through trial and error. Like many other bloggers, I find the hardest thing is to be diligent about posting. Life gets busy and I get distracted. Just like cheating on a diet, it is important to recognize the error and then pick up and start again. Don’t judge yourself and don’t quit– just get back to doing what you need to do.

Comments

[Diana T]

I really appreciate this article, because in all the readings I have been doing I never came across these 3 tips that narrow things down when it comes to starting a blog. I am in the process of reading articles and getting as much information as possible before I start my blog. Thank you so much.

[Carol]

I'm glad that it helped. Ping me back with your new blog. I'd love to be the first person to leave a comment.

[Small Businesses News]

I'm glad ..
Nice article..
Good tips for the starting business now!!!
thanks for sharing...

[Regan Marye]

Yeah, that's right! If you're just starting to do something, you use a reputable reference, right? It's just like doing your elementary research. When you don't know it, you look it up. You can use books, the Internet, or even personal interviews. Once you've gotten the hang of it, look for more techniques on how to promote it. Well, I guess the reason why you want to make a company blog is to promote your company. You can use SEO techniques to put you on the map of Google's local searches. I've learned these stuff from my friends at Jacksonville, Florida. Your tips are very helpful as well. Thanks for sharing them, by the way.